Unleashing Creativity: Instagram’s New Features for Music, Collaboration, and More

Instagram is more than just a photo-sharing platform; it’s a space where creativity meets connection. Recently, Instagram unveiled some exciting features that make sharing moments with friends or interacting with your favorite creators even more engaging. Here’s a detailed look at these updates:

🎵 The Perfect Soundtrack for Your Memories

Say goodbye to static photo carousels and bring your images to life with music. Instagram has extended its music feature, allowing you to add songs to your photo carousels. This new feature lets you set the tone for your shared memories, whether they’re throwbacks, celebrations, or simply moments from your day. Simply pick a track that fits the mood, and your carousel instantly transforms into a vibrant, engaging story.
Shasta Solutions - Marketing Agency

👫 Collaborate Like Never Before with ‘Collabs’

Collaboration is at the heart of the Instagram community, and now it’s easier than ever. The new ‘Collabs’ feature lets you invite up to three friends to co-author a feed post, carousel, or reel. Once they accept the invitation, the post appears on each collaborator’s profile and reaches their respective audiences. Whether you have a public or private account, you’re able to engage in these collaborative posts. For private accounts, the only requirement is that your chosen collaborator follows you back.
Shasta Solutions - Marketing Agency

🎉 Engage with Your Favorite Creators Through ‘Add Yours’ Sticker on Reels

The ‘Add Yours’ sticker on Reels is a fantastic way for creators to engage with their followers. Artists and creators can now invite their audience to participate in fun challenges or respond to creative prompts they set. If you decide to participate, your response could get the spotlight it deserves, as creators can select their favorite submissions and share them. If a creator picks your reel, you’ll be notified, allowing your creativity to shine even brighter.
Shasta Solutions - Marketing Agency

🌍 Expanding the Music Library and Spotify Partnership

Instagram is not only making music a more significant part of its platform but also extending this feature to more countries. In addition to this expansion, Instagram is partnering with Spotify in Mexico and Brazil. They are set to feature a ‘Reels Music Chart’ on Spotify, which will showcase 50 of the most popular songs from Instagram Reels.

🛠 Continuously Improving Your Instagram Experience

Instagram is committed to enhancing the user experience, and these features are just the beginning. The platform will continue to develop tools that make creating and sharing on Instagram not just easy, but also immensely enjoyable.


  • Add a dash of music to your photo carousels to animate your shared memories.
  • Collaborate on posts and reels with up to three friends through the new ‘Collabs’ feature.
  • Engage with your favorite creators using the ‘Add Yours’ sticker on Reels and get a chance to be featured.

These features represent Instagram’s commitment to fostering creativity and community. Whether you’re an artist, influencer, or simply someone who loves to share their life in photos and videos, these updates offer new, immersive ways to express yourself and connect with others. So, get ready to explore, collaborate, and create like never before with Instagram! 🎨🎵🤝

Written by: Tyler Whitlow