Elon Musk Ditches Twitter’s Iconic Bird for an ‘X’

In a move that has taken many by surprise, Elon Musk has revealed a brand-new ‘X’ logo that is set to replace Twitter’s iconic blue bird. This comes following Musk’s acquisition of the social media giant for $44 billion last year.

Users first spotted the X on the desktop version of Twitter on Monday. However, the familiar bird still holds its perch on the mobile application. While this transition sparks numerous questions, one that stands out is: what will tweets now be called? According to Musk, they’ll be simply known as “Xs”.

The decision to rebrand, particularly with such an established platform like Twitter, has not come without criticism. Many long-term users and advertisers feel alienated by Musk’s changes, rendering Twitter susceptible to competitors like Meta’s Threads, which is squarely aimed at Twitter’s audience.

Musk’s choice for the new logo leans towards a minimalist Art Deco design, and he showcased his endorsement by changing his own profile picture to a white X against a stark black backdrop. A projection of this design was also featured on Twitter’s San Francisco office building. The tech magnate went on to hint at a complete shift away from the bird theme, tweeting, “And soon we shall bid adieu to the twitter brand and, gradually, all the birds.”

Musk’s fascination with the letter ‘X’ is not new. He renamed Twitter to X Corp post-acquisition, is the CEO of SpaceX, launched an AI company called xAI, and co-founded X.com, now known as PayPal. Even his child with Grimes bears the name, “X”.

The rebranding move seems aligned with Musk’s vision of an “everything app”, akin to China’s WeChat, blending various functions from messaging to payments. Despite the grand announcements, Musk is known for not always seeing through some of his more audacious plans.

Linda Yaccarino, appointed Twitter CEO by Musk, views the change optimistically. She tweeted about X being a platform for “unlimited interactivity,” encompassing audio, video, messaging, and more.

Jasmine Enberg from Insider Intelligence perceives this shift as “the end of an era.” She notes that while Musk supporters might applaud, it’s a somber moment for many traditional Twitter users and advertisers.

However, not everyone sees this as a setback. Paolo Pescatore, a tech analyst, believes this could streamline user experience, which might be essential given the prevalent dissatisfaction with the platform since Musk’s previous modifications.

Yet, replacing a brand as renowned as Twitter is undeniably a gamble. Mike Proulx from Forrester believes it’s a restart amidst fierce competition.

Drawing parallels, users recall Alphabet, which hasn’t overshadowed Google since its inception in 2015. Facebook, despite its rebranding to Meta in 2021, kept the distinct identities of its other platforms intact.

Regardless, Pescatore contemplates that a drastic rebrand might be the fresh start needed in these turbulent times, possibly attracting new users.

As of now, the blue bird that once symbolized Twitter is making way for X. While Musk heralded the change on Sunday, it remains to be seen if this transformation is welcomed by its global user base or if it will face resistance in the days to come.