As Facebook/Instagram did in 2020 — They are implementing a restriction period for ads about social issues, elections, or politics in the US for the week leading up to General Election Day. This means that from 12:01 AM PT on Tuesday, November 1, 2022 through 11:59 PM PT on Tuesday, November 8, 2022 no new ads about social issues, elections, or politics can be published, and most edits will be prohibited/rejected.
Facebook/Instagram are putting this restriction period in place again because they found that the restriction period achieves the right balance of giving campaigns a voice while providing additional time for scrutiny of political ads in the Ad Library.
As long as an ad serves an impression before the restriction period goes into effect, candidates running for office and other organizations can continue running these ads through the restriction period to share their closing arguments and mobilize voters with ads.
Ad Requirements
Ads about social issues, elections or politics in the US that are approved and have delivered at least one impression by Tuesday, November 1 at 12:01 AM PT will be allowed to continue through Tuesday, November 8 at 11:59 PM PT.
In order to continue running ads from 12:01 AM PT on Tuesday, November 1, 2022 through 11:59 PM PT on Tuesday, November 8, 2022, an ad about social issues, elections or politics in the United States must:
- Be set up by an advertiser in the US who has completed the authorization process, which includes providing identification to confirm who they are, confirming that they are located in the US by receiving a code in the mail, and setting up an approved ‘paid for by’ disclaimer
- Have cleared ad review
- Have delivered an impression before Tuesday, November 1 12:01 AM PT
Once the restriction period begins, advertisers can adjust the bid amount, budget amount, and scheduled end date of their ads that require a disclaimer. They can also pause or unpause ads as long as those ads served at least one impression before 12:01 AM PT on Tuesday, November 1, 2022. We recommend you leverage Ads Manager to make these edits.
Read More at Facebook.com/Politics